The original urban bike company. Since 1992.

Recent Articles

Do you hear that?
May 05, 2015
That’s the sound of silence being broken. As I have mentioned before, I have a really hard time forcing myself to write.  It bugs me when we go too long […]
Myth building and the dark arts of marketing.
February 25, 2015

I heard a story on NPR of a kickstarter-funded brand in which the owner quit his job running a tech company to “reinvent the bicycle”. Interesting. What was it going […]

Sometimes cheap beer isn’t enough.
February 15, 2015

I saw a tweet by James Huang (@angryasian) of Bike Radar about a story he read regarding tipping your bike mechanic. This and his response about making “good money” as […]

Know what the worst dirty word is in the bike business? Online.
January 28, 2015

There is a cat and mouse game going on this the industry regarding online sales from manufactures. A lot of IBD’s (independent bike dealers) don’t like it. You might be […]

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